SELECT 
  jmj_promotions.*, 
  jmj_promotion_descriptions.name, 
  jmj_promotion_descriptions.detailed_description, 
  jmj_promotion_descriptions.short_description, 
  jmj_promotion_images.promotion_image_id 
FROM 
  jmj_promotions 
  LEFT JOIN jmj_promotion_descriptions ON jmj_promotion_descriptions.promotion_id = jmj_promotions.promotion_id 
  AND jmj_promotion_descriptions.lang_code = 'en' 
  LEFT JOIN jmj_storefronts_promotions AS storefronts_promotions ON storefronts_promotions.promotion_id = jmj_promotions.promotion_id 
  LEFT JOIN jmj_promotion_images ON jmj_promotion_images.promotion_id = jmj_promotions.promotion_id 
  AND jmj_promotion_images.lang_code = 'en' 
WHERE 
  1 
  AND status IN ('A') 
  AND (
    storefronts_promotions.storefront_id = 1 
    OR storefronts_promotions.storefront_id IS NULL
  ) 
  AND 1 
ORDER BY 
  (
    IF(from_date > 1765697972, 1, 0) + IF(
      to_date 
      AND to_date < 1765697972, 
      2, 
      0
    )
  ) asc, 
  ABS(
    (
      IF(
        from_date > 1765697972, from_date, 
        to_date
      )/-1
    ) + 1765697972
  ) asc 
LIMIT 
  0, 12

Query time 0.00219

JSON explain

{
  "query_block": {
    "select_id": 1,
    "cost_info": {
      "query_cost": "8.49"
    },
    "ordering_operation": {
      "using_filesort": true,
      "cost_info": {
        "sort_cost": "1.50"
      },
      "nested_loop": [
        {
          "table": {
            "table_name": "storefronts_promotions",
            "access_type": "system",
            "rows_examined_per_scan": 0,
            "rows_produced_per_join": 1,
            "filtered": "0.00",
            "const_row_not_found": true,
            "cost_info": {
              "read_cost": "0.00",
              "eval_cost": "0.20",
              "prefix_cost": "0.00",
              "data_read_per_join": "16"
            },
            "used_columns": [
              "storefront_id",
              "promotion_id"
            ]
          }
        },
        {
          "table": {
            "table_name": "jmj_promotion_images",
            "access_type": "system",
            "possible_keys": [
              "promo"
            ],
            "rows_examined_per_scan": 0,
            "rows_produced_per_join": 1,
            "filtered": "0.00",
            "const_row_not_found": true,
            "cost_info": {
              "read_cost": "0.00",
              "eval_cost": "0.20",
              "prefix_cost": "0.00",
              "data_read_per_join": "16"
            },
            "used_columns": [
              "promotion_image_id",
              "promotion_id",
              "lang_code"
            ]
          }
        },
        {
          "table": {
            "table_name": "jmj_promotions",
            "access_type": "ALL",
            "rows_examined_per_scan": 15,
            "rows_produced_per_join": 1,
            "filtered": "10.00",
            "cost_info": {
              "read_cost": "6.39",
              "eval_cost": "0.30",
              "prefix_cost": "6.69",
              "data_read_per_join": "120"
            },
            "used_columns": [
              "promotion_id",
              "company_id",
              "conditions",
              "bonuses",
              "to_date",
              "from_date",
              "priority",
              "stop",
              "stop_other_rules",
              "zone",
              "conditions_hash",
              "status",
              "number_of_usages",
              "users_conditions_hash"
            ],
            "attached_condition": "(`jmj_test`.`jmj_promotions`.`status` = 'A')"
          }
        },
        {
          "table": {
            "table_name": "jmj_promotion_descriptions",
            "access_type": "eq_ref",
            "possible_keys": [
              "PRIMARY"
            ],
            "key": "PRIMARY",
            "used_key_parts": [
              "promotion_id",
              "lang_code"
            ],
            "key_length": "9",
            "ref": [
              "jmj_test.jmj_promotions.promotion_id",
              "const"
            ],
            "rows_examined_per_scan": 1,
            "rows_produced_per_join": 1,
            "filtered": "100.00",
            "cost_info": {
              "read_cost": "0.00",
              "eval_cost": "0.30",
              "prefix_cost": "6.99",
              "data_read_per_join": "1K"
            },
            "used_columns": [
              "promotion_id",
              "name",
              "short_description",
              "detailed_description",
              "lang_code"
            ]
          }
        }
      ]
    }
  }
}